The company was founded in the central Hessian town of Linden, Germany in 2003. Their first product released that same year: the Luminous Cable – an illuminated IDE round cable, specifically developed for the case modding scene. Shortly thereafter the first PC peripheral was introduced, the Luminous Keyboard, which was one of the very first illuminated keyboards in Germany. In the years that followed, the focus shifted to align with customer needs, and increasingly evolved towards high-performance peripherals and efficient PC components. Meanwhile, two popular gaming series have been established under the names "SHARK ZONE" and "SKILLER", in which specialized mice, keyboards, cases and gaming seats are produced.